We wanted to be First and we worked to be Forward. There was no holding back as we teamed up to offer a gamut of creative services that included design concepts, greeting cards, art installations, advertising campaigns and outdoor communication services.

The reliance was more on people skills than computers. We had a well-equipped art studio with over two dozen personnel and buzzing with activity. Today like across the world, we have high spec design computers and a trim studio force. Numerous personalities have frequented the portals of our Photography studio which was another hub of activity for various product, portrait and calendar shoots. Our clientele has included Bata, Sanyo, Maliban Biscuits, Eveready, Glaxo Ceylon, Mercantile Investments, Tootal Thread, Hatton National Bank and Little Lion. In recent times our work has included campaigns for the Coconut Development Board, the Bank of Ceylon, Emerald Shirts and a few other well recognised brands.

Over the three decades our TV Commercials for Maliban and BOC have made a national impact and the agency garnered quite a few awards. Our Radio spots have caught the fancy of Sri Lankans all over the country who even now hum the tunes with nostalgia. Thousands of creative people have passed through the portals of F&F and we continue our creative ride.

For an unbroken stint of 30 years we have published the Poya Day advertisements for Maliban Biscuits which have been meticulously hand painted by one of the country’s eminent creative people, Mr. Deega Somapala.

At the peak of our performance, we had a high spec design computer and a trim studio force. First & Forward continues to make its impact on the media with campaigns for Focuss Shirts from Emerald and campaigns for the Bank of Ceylon. It maintains a solid yet streamlined workforce capable of cutting-edge advertising campaigns and slick communication material. First & Forward will remain a proud feather in my cap for all the achievements it made and the milestones it crossed.